https://www.anna-kaiser.com/contact daily 0.75 2019-07-23 https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5de7ced9639be22007fe66ab/1575472864095/2019Headshot.jpg ABOUT ME - A Little About Me. Who am I? To get the basic stuff out of the way first...proud University of Michigan alumna, leader, intelligent, personable, creative, clever, driven, assertive, enthusiastic, self-motivated, confident, cooperative. But in all honesty the answer to “Who Am I?” is still a work-in-progress. I am a small-town girl born and raised on an island just south of Detroit called Grosse Ile. A friend and confidante, and an only child. Am I spoiled? Well maybe a little, but I don’t take anything for granted. I consider myself very fortunate to have grown up in a loving home with parents who have and always will support me and encourage me to give my best effort in everything I do. Now I’m navigating my way through this ever-changing world just like everybody else, learning more than I ever thought possible and trying to find my niche, and overall trying to better myself to benefit others. I value organization and structure in my life and work environments. I meet all challenges with a creative edge whether its artistically driven or not. With strong design abilities related to visually communicating ideas intended for print, I hope to one day fuse my passions in design, good food, and food photography, into a career that makes each day full and exciting. Excellent interpersonal skills and ability to effectively communicate with a multi-generational population. Leadership and service oriented. Pragmatic thinker and problem solver, with solid logical reasoning skills. Thorough. Resourceful. Hobbies include cooking, photography, tennis, and event decorating. Contact Me. akais@umich.edu 734 - 512 - 7721 https://www.anna-kaiser.com/design-projects daily 1.0 2020-01-28 https://www.anna-kaiser.com/design-projects/jjcologo monthly 0.5 2019-12-04 https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5d669fa1a79b5800012e5a73/1567019647937/JohnJohnsonBCardBack-01.jpg DESIGN - JOHN JOHNSON COMPANY NEW LOGO DESIGN https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5d51bdeb0525590001514b7f/1567007243551/JohnJohnsonBCardBack-02.jpg DESIGN - JOHN JOHNSON COMPANY BUSINESS CARD - FRONT https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5d51be57b5976c0001bcf1e3/1565638236958/JohnJohnsonBCardBack-03.jpg DESIGN - JOHN JOHNSON COMPANY BUSINESS CARD - BACK https://www.anna-kaiser.com/design-projects/detroit-sip-marketing monthly 0.5 2019-08-12 https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da73ecff5335b24a2a7dbfd/1571241687047/Postcard_info.png DESIGN - DETROIT SIP https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da73e8c5a59ae1f1c152ad1/1571241625322/Poster.png DESIGN - DETROIT SIP https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da74ed49510f63a4f86769e/1571245791660/DSlogo-14.png DESIGN - DETROIT SIP https://www.anna-kaiser.com/design-projects/cafe-splendido monthly 0.5 2019-12-04 https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da4a6944a448c3d83ad5933/1571071655497/top-06.png DESIGN - CAFÉ SPLENDIDO https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5d76b40d3e64272c77e7aeb7/1568060468520/Logo_CS-09-09.jpg DESIGN - CAFÉ SPLENDIDO https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da4b3c44c18b6612f3a904e/1571075023324/buonnatale-red.png DESIGN - CAFÉ SPLENDIDO https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da4c8442373ff1cd80842b8/1571080317257/kcup-07.png DESIGN - CAFÉ SPLENDIDO https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da4d0fae0adfa1a02f6c44f/1571082570525/cinnamonsticks-11.png DESIGN - CAFÉ SPLENDIDO https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da4d0c645200a55907199c5/1571245010838/hazelnuts-13.png DESIGN - CAFÉ SPLENDIDO https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da4d0214a448c3d83b0ab72/1571082285977/mint-12.png DESIGN - CAFÉ SPLENDIDO https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da4b6954a448c3d83aea153/1571075744671/italian-flag_CS_large.jpg DESIGN - CAFÉ SPLENDIDO https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da4b59fc7d8697710df10b4/1571075497836/decoration.png DESIGN - CAFÉ SPLENDIDO https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da4c1282373ff1cd807b18d/1571078456455/red.png DESIGN - CAFÉ SPLENDIDO https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da4c261e0adfa1a02f57d2d/1571078773832/green.png DESIGN - CAFÉ SPLENDIDO https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da4c2ef4c18b6612f3bbe8c/1571078909768/white.png DESIGN - CAFÉ SPLENDIDO https://www.anna-kaiser.com/design-projects/the-bicycle-alliance monthly 0.5 2019-12-04 https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da9e0ec17f9617081f15aa2/1571414265836/header-10.png DESIGN - THE BICYCLE ALLIANCE https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5daa03a991eafe4fa027b38b/1571423157440/logosystem-19.png DESIGN - THE BICYCLE ALLIANCE https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da9f56b62ad322c12eb9c1e/1571419507409/sketches2-10.png DESIGN - THE BICYCLE ALLIANCE With further experimentation, I discovered a love for variation in line quality and weight to represent uniqueness, and so began replicating and overlapping to form pattern. https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5daa014e00dc0555d95b725f/1571422556938/logo-18.png DESIGN - THE BICYCLE ALLIANCE I then developed a system for the logo including it’s orientation, logotype, color, and presentation possibilities to create and support The Bicycle Alliance’s identity and brand. https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da9f19357ce3124513723bb/1571418525591/sketches1-09.png DESIGN - THE BICYCLE ALLIANCE I began sketching with the image of a bicycle wheel in mind, playing on the idea of individual pieces or parts coming together to form one unit. I also experimented with other parts of a bicycle such as the chain. I enjoyed the symmetry that was being created through repetition and rotation of certain elements, and how that symmetry began to imply unity. However, I struggled in trying to show an equal representation of each organization within The Bicycle Alliance, while also showing their individual uniqueness, without insinuating that one organization was more dominant or important than another. https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da9f9de783a6404c335e2ff/1571420655386/sketches3-11.png DESIGN - THE BICYCLE ALLIANCE Further play with repetition in line weights and breaks presented an opportunity to imply movement, or cycles that the wheel takes when riding a bike. The clients, being bicycle experts, saw potential for the center of the logo to become more reminiscent of a bicycle part called the “Cog” or “Free Wheel”. Although the logo was more closely related to the inter-workings of a bicycle wheel, it still felt very floral- or aquatic-like. https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5daa1291ace8ac069ca3c6a2/1571426973814/WaterBottle.jpg DESIGN - THE BICYCLE ALLIANCE https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5daa0d617f38960c0863623a/1571425637490/letterhead-21.png DESIGN - THE BICYCLE ALLIANCE https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5daa15612549953ad2495523/1571427688315/wayfinding-21.png DESIGN - THE BICYCLE ALLIANCE I envisioned way finding posts that indicate various routes that can be be taken to arrive at a specified location (Downtown being pictured above). The three colors of the brand are used to indicate the type of route: Fastest, Scenic, or one with the most bike lanes. The distance to the specified location from the post would be displayed on the respective banner. More detailed instructions for following the route could be found on The Bicycle Alliance website or App. https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5daa12e91978b550a7b94211/1571427060457/GirlTshirt.jpg DESIGN - THE BICYCLE ALLIANCE https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5daa064c7f38960c0862db34/1571423829362/brand-20.png DESIGN - THE BICYCLE ALLIANCE https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5daa0e5ea9568a3cc5eef1dd/1571425900388/businesscards-21.png DESIGN - THE BICYCLE ALLIANCE For an organization that advocates for more bicycle use, way finding seemed pertinent to bolster The Bicycle Alliance’s mission and association with the brand. Besides traditional way finding signage that shows direction and distance, I imagined way finding more bicycle specific. https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5daa14c32e63613cc232c781/1571427532083/Gateway-21.png DESIGN - THE BICYCLE ALLIANCE https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5da9fd03852d9479a7482da1/1571421452045/finalsketch-12.png DESIGN - THE BICYCLE ALLIANCE I realized this association was being made primarily due to the rounded curves of the outermost parts of the logo. I began experimenting to see what happened when the curves were progressively cut out of the logo, and alas, The Bicycle Alliance logo took shape. https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5daa0d9b7f38960c08636557/1571425701159/falling-business-card-mockups.jpg DESIGN - THE BICYCLE ALLIANCE https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5daa0fdc91eafe4fa028b4ae/1571426283962/Poster+Mock-up+2.jpg DESIGN - THE BICYCLE ALLIANCE https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5daa0fff91eafe4fa028b687/1571426317919/Poster+Mock-up+3.jpg DESIGN - THE BICYCLE ALLIANCE https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5daa0fad91eafe4fa028b1cb/1571426244239/Poster+Mock-up+1.jpg DESIGN - THE BICYCLE ALLIANCE https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5dc07126388fe35be7aac063/1572893552732/BusStop.jpg DESIGN - THE BICYCLE ALLIANCE Above: It is crucial that the “5 Foot Rule” be present and visualized around various parts of the community, primarily around central campus which is a high traffic area for both bicyclists and motorists. https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5dc06e55c6f00f459c499b64/1572892254588/tagline-22.png DESIGN - THE BICYCLE ALLIANCE Let’s set things in motion, together. This tagline plays on the word ‘motion’ as it pertains to both the physical motion or action of riding a bicycle and getting more individuals to participate in that motion, but also the motion to make a change in the current biking policy, safety precautions, and bicycle awareness in our not-so biker friendly communities. https://static1.squarespace.com/static/5d3745c8716e62000104f910/t/5dc0721e9434313a97704c52/1572893223987/Outdoor.jpg DESIGN - THE BICYCLE ALLIANCE Above: The Bicycle Alliance supporting Earth Day - an annual event celebrated on April 22nd to demonstrate support for environmental protection. 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